diff --git a/dist/build/assets/cp-CYSYRrr0.js b/dist/build/assets/cp-CYSYRrr0.js
new file mode 100644
index 0000000..076b462
--- /dev/null
+++ b/dist/build/assets/cp-CYSYRrr0.js
@@ -0,0 +1 @@
+Statamic.booted(()=>{const e=Statamic.$config.get("front");if(!e)return;const t=document.createElement("script");t.src="https://chat-assets.frontapp.com/v1/chat.bundle.js",t.addEventListener("load",()=>window.FrontChat("init",{...e,useDefaultLauncher:!0})),document.body.appendChild(t)});
diff --git a/dist/build/assets/cp-peOtejVL.js b/dist/build/assets/cp-peOtejVL.js
deleted file mode 100644
index 1e5ca3f..0000000
--- a/dist/build/assets/cp-peOtejVL.js
+++ /dev/null
@@ -1 +0,0 @@
-Statamic.booted(()=>{let t=Statamic.$config.get("front");if(t&&t.chatId){var a=document.createElement("script");a.src="https://chat-assets.frontapp.com/v1/chat.bundle.js",document.body.appendChild(a),a.addEventListener("load",()=>{window.FrontChat("init",{chatId:t.chatId,email:t.email,name:t.name,userHash:t.hash,useDefaultLauncher:!0})})}});
diff --git a/dist/build/manifest.json b/dist/build/manifest.json
index 7d10e5e..90780cc 100644
--- a/dist/build/manifest.json
+++ b/dist/build/manifest.json
@@ -9,7 +9,7 @@
     ]
   },
   "resources/js/cp.js": {
-    "file": "assets/cp-peOtejVL.js",
+    "file": "assets/cp-CYSYRrr0.js",
     "name": "cp",
     "src": "resources/js/cp.js",
     "isEntry": true
diff --git a/resources/js/cp.js b/resources/js/cp.js
index 9df5641..ffd084f 100755
--- a/resources/js/cp.js
+++ b/resources/js/cp.js
@@ -1,23 +1,12 @@
 Statamic.booted(() => {
-    let frontConfig = Statamic.$config.get('front');
+    const frontConfig = Statamic.$config.get('front');
 
-    if (frontConfig && frontConfig.chatId) {
-        var script = document.createElement("script");
-        script.src = 'https://chat-assets.frontapp.com/v1/chat.bundle.js';
-
-        // add it to the end of the head section of the page (could change 'head' to 'body' to add it to the end of the body section instead)
-        document.body.appendChild(script);
-        script.addEventListener('load', () => {
-            window.FrontChat(
-                'init',
-                {
-                    chatId: frontConfig.chatId,
-                    email: frontConfig.email,
-                    name: frontConfig.name,
-                    userHash: frontConfig.hash,
-                    useDefaultLauncher: true
-                }
-            );
-        });
+    if (! frontConfig) {
+        return;
     }
+
+    const script = document.createElement('script');
+    script.src = 'https://chat-assets.frontapp.com/v1/chat.bundle.js';
+    script.addEventListener('load', () => window.FrontChat('init', { ...frontConfig, useDefaultLauncher: true }));
+    document.body.appendChild(script);
 });
diff --git a/resources/views/head.antlers.html b/resources/views/head.antlers.html
deleted file mode 100755
index b91e0b5..0000000
--- a/resources/views/head.antlers.html
+++ /dev/null
@@ -1,18 +0,0 @@
-<script src='https://chat-assets.frontapp.com/v1/chat.bundle.js'></script>
-<script>
-    window.addEventListener('load', (event) => {
-        fetch('/front/config')
-            .then(response => response.json())
-            .then(options => {
-                window.FrontChat(
-                    'init', {
-                        chatId: options.chatId,
-                        email: options.email,
-                        name: options.name,
-                        userHash: options.hash,
-                        useDefaultLauncher: true
-                    }
-                );
-            })
-    });
-</script>
diff --git a/routes/actions.php b/routes/actions.php
deleted file mode 100644
index 73de7fd..0000000
--- a/routes/actions.php
+++ /dev/null
@@ -1,6 +0,0 @@
-<?php
-
-use Illuminate\Support\Facades\Route;
-use TransformStudios\Front\Http\Controllers\ConfigController;
-
-Route::get('config', ConfigController::class)->name('front.config');
diff --git a/src/ChatConfig.php b/src/ChatConfig.php
index 268044f..7ba4c7f 100644
--- a/src/ChatConfig.php
+++ b/src/ChatConfig.php
@@ -13,8 +13,8 @@ public static function forCurrentUser(): array
         return [
             'chatId' => config('front.chat.id'),
             'email' => $email,
-            'hash' => $email ? hash_hmac('sha256', $email, config('front.secret_key')) : null,
             'name' => User::current()?->name(),
+            'userHash' => $email ? hash_hmac('sha256', $email, config('front.secret_key')) : null,
         ];
     }
 }
diff --git a/src/Http/Controllers/ConfigController.php b/src/Http/Controllers/ConfigController.php
deleted file mode 100644
index cf9da9d..0000000
--- a/src/Http/Controllers/ConfigController.php
+++ /dev/null
@@ -1,24 +0,0 @@
-<?php
-
-namespace TransformStudios\Front\Http\Controllers;
-
-use Illuminate\Http\JsonResponse;
-use TransformStudios\Front\ChatConfig;
-
-class ConfigController
-{
-    public function __invoke(): JsonResponse
-    {
-        return response()->json([
-            'configured' => $this->isConfigured(),
-            ...ChatConfig::forCurrentUser(),
-        ]);
-    }
-
-    private function isConfigured(): bool
-    {
-        return config('front.chat.show_on_front_end') &&
-            config('front.chat.id') &&
-            config('front.secret_key');
-    }
-}
diff --git a/src/ServiceProvider.php b/src/ServiceProvider.php
index 452ae68..ab320ab 100644
--- a/src/ServiceProvider.php
+++ b/src/ServiceProvider.php
@@ -8,10 +8,6 @@
 
 class ServiceProvider extends AddonServiceProvider
 {
-    protected $routes = [
-        'actions' => __DIR__.'/../routes/actions.php',
-    ];
-
     protected $vite = [
         'input' => [
             'resources/css/cp.css',
diff --git a/src/Tags/Front.php b/src/Tags/Front.php
new file mode 100644
index 0000000..d572f4f
--- /dev/null
+++ b/src/Tags/Front.php
@@ -0,0 +1,34 @@
+<?php
+
+namespace TransformStudios\Front\Tags;
+
+use Illuminate\Support\Js;
+use Statamic\Support\Arr;
+use Statamic\Tags\Tags;
+use TransformStudios\Front\ChatConfig;
+
+class Front extends Tags
+{
+    public function chat(): string
+    {
+        if (! $this->isConfigured()) {
+            return '';
+        }
+
+        $options = Js::from(Arr::removeNullValues(ChatConfig::forCurrentUser()));
+
+        return <<<HTML
+        <script src="https://chat-assets.frontapp.com/v1/chat.bundle.js"></script>
+        <script>
+            window.addEventListener('load', () => window.FrontChat('init', { ...{$options}, useDefaultLauncher: true }));
+        </script>
+        HTML;
+    }
+
+    private function isConfigured(): bool
+    {
+        return config('front.chat.show_on_front_end')
+            && config('front.chat.id')
+            && config('front.secret_key');
+    }
+}
diff --git a/tests/Http/Controllers/ConfigControllerTest.php b/tests/Http/Controllers/ConfigControllerTest.php
deleted file mode 100644
index 6b9f542..0000000
--- a/tests/Http/Controllers/ConfigControllerTest.php
+++ /dev/null
@@ -1,42 +0,0 @@
-<?php
-
-use Statamic\Facades\User;
-
-beforeEach(function () {
-    config()->set('front.secret_key', 'secret');
-    config()->set('front.chat.id', 'chat-id');
-    config()->set('front.chat.show_on_front_end', true);
-});
-
-it('returns user details when configured', function () {
-    $user = tap(User::make()->email('erin@transformstudios.com')->set('name', 'Erin'))->save();
-
-    $this->actingAs($user)
-        ->getJson('/!/front/config')
-        ->assertOk()
-        ->assertExactJson([
-            'configured' => true,
-            'chatId' => 'chat-id',
-            'email' => 'erin@transformstudios.com',
-            'name' => 'Erin',
-            'hash' => hash_hmac('sha256', 'erin@transformstudios.com', 'secret'),
-        ]);
-});
-
-it('falls back to first and last name', function () {
-    $user = tap(User::make()->email('erin@transformstudios.com')->set('first_name', 'Erin')->set('last_name', 'Dalzell'))->save();
-
-    $this->actingAs($user)->getJson('/!/front/config')->assertJson(['name' => 'Erin Dalzell']);
-});
-
-it('returns nulls for a guest', function () {
-    $this->getJson('/!/front/config')
-        ->assertOk()
-        ->assertJson(['configured' => true, 'email' => null, 'name' => null, 'hash' => null]);
-});
-
-it('is not configured when hidden on the front end', function () {
-    config()->set('front.chat.show_on_front_end', false);
-
-    $this->getJson('/!/front/config')->assertOk()->assertJson(['configured' => false]);
-});
diff --git a/tests/ServiceProviderTest.php b/tests/ServiceProviderTest.php
index cef6948..abf11e1 100644
--- a/tests/ServiceProviderTest.php
+++ b/tests/ServiceProviderTest.php
@@ -16,8 +16,8 @@
     expect(Statamic::jsonVariables(request())['front'])->toBe([
         'chatId' => 'chat-id',
         'email' => 'erin@transformstudios.com',
-        'hash' => hash_hmac('sha256', 'erin@transformstudios.com', 'secret'),
         'name' => 'Erin',
+        'userHash' => hash_hmac('sha256', 'erin@transformstudios.com', 'secret'),
     ]);
 });
 
diff --git a/tests/Tags/FrontTest.php b/tests/Tags/FrontTest.php
new file mode 100644
index 0000000..8ef29e9
--- /dev/null
+++ b/tests/Tags/FrontTest.php
@@ -0,0 +1,43 @@
+<?php
+
+use Statamic\Facades\Antlers;
+use Statamic\Facades\User;
+
+beforeEach(function () {
+    config()->set('front.secret_key', 'secret');
+    config()->set('front.chat.id', 'chat-id');
+    config()->set('front.chat.show_on_front_end', true);
+});
+
+it('renders the chat script for a guest', function () {
+    $html = (string) Antlers::parse('{{ front:chat }}', trusted: true);
+
+    expect($html)
+        ->toContain('https://chat-assets.frontapp.com/v1/chat.bundle.js')
+        ->toContain('chatId')
+        ->toContain('chat-id')
+        ->not->toContain('userHash');
+});
+
+it('identifies the current user', function () {
+    $user = tap(User::make()->email('erin@transformstudios.com')->set('name', 'Erin'))->save();
+
+    $this->actingAs($user);
+
+    expect((string) Antlers::parse('{{ front:chat }}', trusted: true))
+        ->toContain('erin@transformstudios.com')
+        ->toContain('Erin')
+        ->toContain(hash_hmac('sha256', 'erin@transformstudios.com', 'secret'));
+});
+
+it('renders nothing when hidden on the front end', function () {
+    config()->set('front.chat.show_on_front_end', false);
+
+    expect((string) Antlers::parse('{{ front:chat }}', trusted: true))->toBe('');
+});
+
+it('renders nothing without a chat id', function () {
+    config()->set('front.chat.id', null);
+
+    expect((string) Antlers::parse('{{ front:chat }}', trusted: true))->toBe('');
+});